Sr. Director, Marketing, SproutVideo
Location: United States
Tim Ryan is an experienced marketing strategist with a strong track record of helping companies sharpen their messaging, attract customers, and drive sustainable growth. He specializes in content marketing, digital campaigns, and product positioning, ensuring brands connect with the right audiences at the right time.
Currently, he leads marketing at SproutVideo, where he enhances brand visibility and customer engagement. Before that, he built and scaled marketing teams at Testlio, expanded market reach at WorkTango (formerly YouEarnedIt), and provided strategic consulting to businesses refining their content and digital strategies. His work has consistently led to increased revenue, stronger brand positioning, and higher customer retention.
Tim earned a Bachelor of Arts in Psychology from the University of Colorado Boulder, where he conducted research in behavioral science, and a Bachelor of Science in Finance from Northern Illinois University.
Outside of work, he enjoys mentoring early-career marketers, keeping up with innovations in marketing technology, and spending time outdoors. A lifelong food enthusiast, he’s always on the lookout for new flavors—though Chicago deep-dish pizza remains a favorite.
Top Skills
- Marketing Leadership
- Digital Marketing
- Social Media Marketing
- Customer Acquisition
- Growth Strategies
- Email Marketing
- Team Management
Recent or Notable Roles
- Sr. Director, Marketing – SproutVideo
- Principal Consultant, Content and Product Marketing – Tim Ryan Marketing
- Director of Marketing – Testlio
- Director of Marketing – WorkTango Inc. (formerly YouEarnedIt)
- Lead Consultant, Lean Startup, Market Intelligence, and Customer Insights – Dell Technologies
- Expertise
- Product Marketing Management
- Content Marketing
- Growth Marketing Campaign Strategy
- Inbound Marketing
- Customer Lifecycle Marketing
Education
He holds a Bachelor of Arts in Psychology, Magna Cum Laude, from the University of Colorado Boulder, where he conducted behavioral research under social psychologist Bernadette Park, PhD. He also holds a Bachelor of Science in Finance from Northern Illinois University, where he was a member of Sigma Pi and contributed to the Northern Star Newspaper.
Accomplishments
- Sr. Director, Marketing, SproutVideo: Led strategic marketing initiatives, enhancing product positioning and driving significant growth in customer acquisition and brand awareness.
- Director of Marketing, Testlio: Scaled the marketing organization from one to six high-performing B2B marketers, driving revenue growth through data-driven content, brand, and product marketing strategies.
- Director of Marketing, WorkTango (formerly YouEarnedIt): Spearheaded product and growth marketing efforts, contributing to a 249% increase in monthly site traffic and 200% growth in monthly sales leads, leading to a successful investment by Vista Equity Partners.
- Principal Consultant, Tim Ryan Marketing: Provided strategic consulting on content marketing, SEO, and go-to-market strategy for multiple organizations, optimizing buyer intent-based content and lead generation efforts.
- University of Colorado Boulder: Conducted and published qualitative and quantitative behavioral research involving over 1,000 subjects under the guidance of social psychologist Bernadette Park, PhD.Fortune 500 companies, enhancing leadership assessment and organizational effectiveness.
Interests
- Exploring emerging trends in marketing technology
- Mentoring early-career professionals
- Contributing to thought leadership in digital strategy
- Camping and outdoor adventures
- Indulging in Chicago deep-dish pizza
- Discovering new culinary experiences
