Principal, LautzenVilla Business Consulting
Location: Austin, Texas Metropolitan Area
Rich Lautzenheiser, a tech and business strategy expert, is well-known for his ability to solve business problemsAs Principal of LautzenVilla Business Consulting, he draws on decades of experience closing blockbuster deals, driving explosive revenue growth, and building partnerships with industry giants like Dell, IBM, and HPE. From crafting $700M success stories at Broadcom to launching Dell-LSI’s MD3X00 storage line that went from $0 to $60M annually in just four years, Rich doesn’t just lead—he transforms.
A mentor, innovator, and relationship builder, Rich thrives on breaking barriers and empowering teams to think bigger and bolder. When he’s not reshaping the tech landscape, you’ll find him diving into the latest trends in cloud computing or coaching the next generation of leaders. With Rich, it’s not just business—it’s a mission to leave every company, team, and partnership better than he found it.
Top Skills
- Strategic Selling
- Revenue Growth
- Strategic Account Management
- Customer Relationship Development
- Leadership Development
- Cloud Computing
- Computer Storage Solutions
- Server Storage
- Web 2.0 Data Centers
- Team Development
- Cross-Functional Collaboration
- Mentoring and Leadership
- Predictable Revenue Growth
Recent or Notable Roles
- Principal – LautzenVilla Business Consulting
- Senior Director – Global Server Sales Team, Broadcom Limited
- Vice President – Server OEM Sales Team, LSI (an Avago Technologies Company)
- Senior Director – Dell Strategic Relationship, LSI
- Vice President of Marketing & Business Development – Crossroads Systems
Expertise
- Strategic Account Management
- Revenue Growth Strategy
- Team and Leadership Development
- Customer Relationship Management
- Business Development and Sales Consulting
- Cloud Computing Solutions
- Storage and Server Technology Expertise
- Strategic Marketing and Partnership Development
Education
He holds an MBA in Marketing from the University of Colorado Denver and a Bachelor of Science in Electrical Engineering from the University of Cincinnati, where he was a member of the Sigma Phi Epsilon fraternity.
Accomplishments
- As Senior Director of Global Server Sales at Broadcom, achieved over $700M in annual revenue, secured $150M+ in new business awards annually, and drove more than 10% annual revenue growth for four consecutive years.
- As Vice President of Server OEM Sales at LSI, led a 20-member team to achieve over $200M in annual revenue and secured $80M+ in new business annually while strengthening strategic relationships with major OEMs like Dell, IBM, HPE, and Lenovo.
- Pioneered the Dell-LSI server storage strategic partnership, resulting in over $130M in annual revenue and developed the MD3X00 external storage product family, driving sales from $0 to $60M annually in four years.
- At Crossroads Systems, led a 20-member marketing and sales engineering team to define and launch innovative iSCSI storage routers, establishing strategic partnerships with leading industry players like Quantum, Adaptec, and EMC.
- While at Symbios Logic, drove the company’s 5-year strategic plan for ASIC growth and negotiated critical technology licensing agreements, significantly contributing to the company’s long-term competitive positioning.
Interests
- Exploring innovative technology solutions
- Fostering strategic partnerships
- Mentoring emerging leaders in the tech and business industries
- Leveraging expertise to drive organizational growth and efficiency
- Engaging in community-focused initiatives
- Staying updated on trends in cloud computing, enterprise systems, and strategic sales methodologies
