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Lance Aldridge

Entrepreneur in Residence

Director Of Partnerships – Hookit | KORE Software

Location: Austin, Texas, United States

Lance Aldridge knows how to bring people and businesses together. With a background in marketing and business from Mississippi State University, he has spent his career building partnerships, securing sponsorships, and helping brands grow. He has worked with sports teams, media companies, and major organizations, leading partnerships at Hookit, MVP, and the Austin Sports Commission. Lance believes in the power of relationships and knows that success comes from connecting the right people at the right time. Whether working on a big deal or brainstorming the next big idea, Lance is always looking for ways to create new opportunities.

Top Skills

  • Marketing
  • Digital Media
  • Business Development
  • Partnerships
  • Sales Strategy
  • Strategic Planning
  • Sponsorships
  • Relationship Management
  • Brand Development
  • Negotiation

Recent or Notable Roles

  • Director of Partnerships – Hookit | A KORE Software Company
  • Sales Director – MVP
  • Executive Director – Austin Sports Commission
  • VP, Business Development – Horns Illustrated / Texan Media
  • VP, Business Development – BrandBoards

Expertise

  • Marketing Strategy
  • Business Development & Partnerships
  • Sales & Sponsorship Negotiation
  • Digital Media & Brand Growth
  • Strategic Relationship Management

Education

He holds a Bachelor of Business Administration from Mississippi State University.

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